The Rationale behind wearing strings of Jasmine flower by the lactating South Indian Women

Jasmine flower belonging to Oleaceae family is cultivated in temperate places across the globe which has more than 200 species. This flower has traditional, religious, social, spiritual and medicinal benefits. It is considered as symbol of beauty, deep affection, happiness and elegance. It is the National flower of many countries. Due to its charming fragrance, it is extensively used in perfume industry. The vital ingredient of jasmine aroma is due to the amalgamation of phytochemicals and alcoholic compounds. In India these flower strings have special importance among the fairer gender. In South India, strings of Jasmine flower are worn by lactating women. It is believed to produce increased lactopoiesis and prolong the lactational amenorrhoea. The mechanisms can be the activation of olfactory area by olfactory nerve or stimulants crossing blood brain barrier triggering a neuroendocrine response.